Business
The story of the Yellow Trucking logo and its color choice.
https://www.inc.com/sonia-thompson/why-woke-is-good-business-according-to-mark-cuban-data.html
Consumers expect brands to be inclusive, so pumping the brakes on inclusive marketing is bad for business.
Business
EntropicalVacation
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1y ago
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100%
For those who’d like a little more schadenfreude.
> When Nick Akers set out to buy a business in late 2021, his search process had a 24-month timeline attached to it. He figured he wouldn’t need that much time, hearing that those in a similar situation typically are successful around the year and a half mark. > “That’s exactly how mine panned out,” Akers said. > Akers in May wrapped up his acquisition search, closing on a purchase of Chesterfield-based IT managed services provider STL Communications Inc. Financial terms of the deal were not disclosed.